How RedWest is Driving Revenue and Simplifying Operations with Jampack

As ticket sales for the inaugural RedWest festival went live, the festival's organizers activated a fully integrated travel strategy from day one. In partnership with Jampack, RedWest launched a complete range of ticket-and-hotel packages, allowing fans to book their entire weekend experience through a single, mobile-friendly checkout.

This strategic approach moves beyond traditional ticketing to address key festival objectives: enhancing the attendee experience while maximizing revenue and streamlining complex logistics.

Unlocking Ancillary Revenue & Boosting Per-Capita Spend

For festivals, ancillary revenue is critical. By bundling lodging and tickets, RedWest is positioned to capture up to 30% higher per-capita spend compared to ticket-only sales. This provides a significant lift in profitability without increasing ticket face value, turning lodging from a logistical challenge into a core revenue driver.

Streamlining Hotel & Operations Management

Behind the scenes, the Jampack platform and service model replace manual spreadsheets and disconnected systems. The RedWest team has access to real-time reports on ticket and hotel package sales, providing a clear, consolidated view of performance and guest data, while Jampack handles the hotel contracting and inventory management. This eliminates operational overhead for the festival, freeing up internal resources.

Demonstrating Platform Flexibility: Packages in Action

The partnership allows RedWest to offer a variety of packages targeting different fan needs and price points, all curated and managed by Jampack's expert team:

• Elevated Ticket & Hotel Package: A premium offering combining a VIP or VIP+ ticket with stays at top-tier hotels and exclusive merchandise.
• Ticket & Hotel Package: The core offering with a choice of any 3-Day ticket type and a flexible hotel stay.
• Single-Day Ticket & Hotel Package: A targeted option for local or regional attendees looking for a one-night festival experience.
• Hotel-Only Package: A solution for fans who already have tickets but want to take advantage of official festival hotel deals.

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