SHOT Show’s new networking parties created new revenue 🎯

Summary

• Increased new revenue 188% in 2024 vs. 2023 
• Increased tickets sold to networking mixers 357% in 2024 vs. 2023 
• Official partnership between SHOT Show x Jampack added 7 networking mixers & happy hours to the 2024 schedule

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"Based on our customer’s feedback that they wanted more networking opportunities, we enhanced our networking with more evening events and happy hours. The feedback from our audience was really positive, with many stating it was the best networking they've experienced. This set a new benchmark for attendee satisfaction within our events."

Jeff Pressman, CEO of Convexx, organizer of SHOT Show

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Challenge: SHOT Show needed to uplevel attendee networking experience 

In the crowded landscape of trade shows, standing out and providing value to both attendees and organizers is paramount.

SHOT Show is already a leading event in the firearms, hunting, and outdoor industry. And yet, they aimed to leap beyond daytime engagement, and give their attendees more fun and opportunities to connect with each other. 

We turned the spotlight onto the Las Vegas nightlife to offer attendees unforgettable experiences while opening up new revenue streams for SHOT Show.

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Solution: Premier parties gave attendees more networking to look forward to

Jampack and SHOT Show teamed up to create something special for 2024 - the SHOT Show After Dark program, which included 7 new evening events on the show agenda. 

Held at the Venetian Expo and Caesars Forum, we harnessed the allure of Las Vegas to transform SHOT Show’s evening programming, and created a high-impact, revenue-generating program of events. 

These weren’t your typical corporate events–we're talking exclusive access to the most electric spots on the Strip: 

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This program captivated attendees and also established a new revenue stream for SHOT Show.

Each networking event and happy hour was tailored specifically for SHOT Show’s brand. Each attendee experienced Vegas’ legendary locales for networking and camaraderie, crafting nights as impactful as the days. 

Highlights included:

• Welcome Night at Drai’s Nightclub: The epic start of the week.
• Mid-week Mixer at Voltaire: Unwinding in style.
• Closing Party at Beer Park: Celebrating achievements with a view of the Bellagio fountains.

Beyond these key events, exclusive "Guest List" access to top nightclubs allowed attendees to top off the night.

Results: Elevated engagement and 188% increase in new revenue YoY

Success metrics 

1. Event sales increased to 2,600: Over 2,600 SHOT Show attendees and exhibitors purchased tickets to the networking events. 
2. 188% new revenue uplift: Beyond attendee satisfaction, the program, these new events increased new revenue by 188%--with over 2,600 individuals purchasing access to these networking events and parties. 

Enhanced experience for exhibitors

By acting as the official nightlife hospitality partner, Jampack orchestrated off-site private events, like a 300-person full venue buyout.

Give your attendees & exhibitors the fun stuff with no financial risk 

SHOT Show expanded their evening networking, and it paid off for them and their attendees. 

If you’d like to give your attendees and exhibitors more networking, let’s talk. Jampack can do this for you with no lift or extra cost to you. Connect with our sales team today.

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