Gig Tripping: The Latest Revenue Opportunity

With high-demand artists like Taylor Swift, Olivia Rodrigo and Bad Bunny announcing new tours in 2024, fans are more ready than ever to go to live shows.

In fact, they’re traveling and planning a whole vacation around the show, according to SkyScanner’s #1 2024 trend: gig tripping.

- In 2024, 44% of  fans are “willing to fly short-haul to see their favorite artists," while 18% "would go the extra mile with long-haul flights."

- 60% of  travelers are open to gig tripping abroad in 2024.  

- Meanwhile, 34% of fans “plan to attend local music events in 2024” (50% among 25-to-34-year-olds)

Now is the time to capitalize on gig tripping. More fans are going to shows, and they’re planning more fun before and after the event. The good news is, you can give fans more and grow your revenue.